Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

This paper aims to analyse and evaluate retail company digitalisation process in the supply chain in Cameroon. A case study of six retail companies in two major cities (Yaoundé and Douala) in Cameroon enabled to assess their level of digitalisation. The aim was to put forward various scenarios for the digitalisation of their supply chain. This paper assessed the level of digitalisation of retail companies supply chain and proposes various scenarios for the digitalisation of their supply chain. This paper is a research work focused on the digitalisation of supply chains. The literature studied indicates that only one study was carried out in Cameroon, as opposed to the numerous publications on this topic in developed countries.

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Publication Details

Journal
International Journal of Technology Marketing
Published
2025-01-01
DOI
https://doi.org/10.1504/ijtmkt.2025.147325
Citations
1
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
2.07
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article

Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

N.A. Hapsatou
1 citations
International Journal of Technology Marketing
Consumer Retail Behavior Studies
2.07
article

Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

N.A. Hapsatou
article en
1 citations

Abstract

This paper aims to analyse and evaluate retail company digitalisation process in the supply chain in Cameroon. A case study of six retail companies in two major cities (Yaoundé and Douala) in Cameroon enabled to assess their level of digitalisation. The aim was to put forward various scenarios for the digitalisation of their supply chain. This paper assessed the level of digitalisation of retail companies supply chain and proposes various scenarios for the digitalisation of their supply chain. This paper is a research work focused on the digitalisation of supply chains. The literature studied indicates that only one study was carried out in Cameroon, as opposed to the numerous publications on this topic in developed countries.

International Journal of Technology MarketingVol. 19(3)
University of Ngaoundéré (CM)
Decent work and economic growth
Openalex Percentile: Top 11%
Consumer Retail Behavior Studies
2.07
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