Research on the Empowerment of New Quality Productive Forces for Rural E-Commerce under Marxist Political Economy

在数字经济与乡村振兴战略深度融合的背景下，运用马克思主义政治经济学分析新质生产力对农村电子商务的赋能机制具有重要理论与现实意义。本文构建“理论根基–赋能效应–实践路径”的分析框架，从生产力与生产关系矛盾运动规律出发，阐释新质生产力的政治经济学内涵及其与农村电子商务的本质关联。研究发现，新质生产力通过技术渗透、要素重组与制度创新重塑农村电商发展逻辑，而农村电商作为实践载体反作用于新质生产力的应用拓展与理论丰富。基于此，提出坚持生产力革新与生产关系调整相统一、以人民主体性优化要素配置、推动城乡产业生态协同发展的实践策略，为新质生产力赋能农村电商发展提供理论支撑与路径参考。Against the backdrop of the deep integration of the digital economy and the rural revitalization strategy, analyzing the empowerment mechanism of new-quality productive forces on rural e-commerce development through the lens of Marxist political economy carries significant theoretical and practical implications. This paper constructs an analytical framework of “theoretical foundation-empowerment effects-practical paths”, starting from the law of the contradictory movement between productive forces and production relations, to elaborate the political-economic connotations of new-quality productive forces and their essential linkages with rural e-commerce. The study finds that new-quality productive forces reshape the development logic of rural e-commerce through technological penetration, factor restructuring, and institutional innovation, while rural e-commerce, as a practical carrier, reacts on the application expansion and theoretical enrichment of new-quality productive forces. Based on this, the research proposes practical strategies of adhering to the unity of productive forces innovation and production relations adjustment, optimizing factor allocation with people’s subjectivity at the core, and promoting the coordinated development of urban-rural industrial ecology, so as to provide theoretical support and path references for the empowerment of rural e-commerce development by new-quality productive forces.