Research on the Development Strategy of Rural E-Commerce in Zhejiang Province under the Background of Rural Revitalization

农村电商作为推进乡村振兴的重要力量，为农村经济发展注入了新的活力。浙江作为经济大省，在乡村振兴的探索道路上，勇当先行者、谱写新篇章，积极发展农村电商，进一步激活农村经济，拓宽增收渠道；完善基础设施，优化公共服务；助力文化建设，重塑文化自信，乡村振兴取得显著成就。但与此同时也面临许多现实困境和挑战，导致农村电商的发展受到阻碍。结合当前其发展现状与问题，本文提出了相应的发展策略，以推动浙江农村电商进一步深入发展，切实推进乡村振兴。Rural e-commerce, as a vital force in promoting rural revitalization, has injected new vitality into rural economic development. As an economic powerhouse, Zhejiang has taken the lead in exploring the path of rural revitalization, actively developing rural e-commerce to further invigorate the rural economy and broaden income channels; improving infrastructure and optimizing public services; and facilitating cultural construction to restore cultural confidence. Rural revitalization in Zhejiang has achieved remarkable results. However, it also faces many practical difficulties and challenges, which have hindered the development of rural e-commerce. Based on the current development status and problems, this paper proposes corresponding development strategies to promote the further in-depth development of rural e-commerce in Zhejiang and effectively advance rural revitalization.