The Impact of Marketing Intelligence According to Islamic Guidelines on Achieving Sustainable Competitive Advantage in Algérie Télécom (El-Bayadh)

This study aims to introduce the concept of marketing intelligence in accordance with Islamic principles and sustainable competitive advantage, as well as to determine the impact of marketing intelligence on achieving sustainable competitive advantage at "Algrie Tlcom" in the Wilaya of El Bayadh.The research problem revolves around the following question: What is the role of the dimensions of marketing intelligence in achieving sustainable competitive advantage at "Algrie Tlcom" in El Bayadh?The descriptive method was adopted for the theoretical part, while the analytical method was used for the practical part.A questionnaire was utilized as the main data collection tool, and SPSS v-26 software was used for data analysis.The study concluded that there is a statistically significant effect of the dimensions of marketing intelligence (customer understanding, product/service intelligence, market understanding, and competitor intelligence) on achieving sustainable competitive advantage.