Factors Affecting Electric Vehicle Adoption Intention in Emerging Markets: A Study in Malaysia

This article examines the socio-economic, cultural, and technological factors influencing the intention to adopt electric vehicles (EVs) among consumers in Malaysia, a pressing issue in the context of emerging markets.Utilizing a mixed-methods approach, the study integrates quantitative survey data concerning consumer attitudes and demographics with qualitative interviews that delve into the deeper motivations and barriers surrounding EV adoption.The results reveal that socio-economic status, cultural perceptions, technological awareness, and infrastructure availability are significant predictors of consumer intention to adopt EVs.Notably, the analysis highlights a pervasive influence of perceived financial benefits and environmental consciousness among consumers, suggesting that strategies focused on education and accessibility could enhance adoption rates.The implications of these findings extend beyond the automotive industry, emphasizing potential benefits for public health by reducing air pollution and promoting sustainable transportation options.This research contributes to the existing literature on consumer behavior in emerging markets and highlights the need for policy initiatives that address both consumer concerns and infrastructural challenges.Ultimately, by providing insights into the dynamics of EV adoption in Malaysia, this study aims to inform stakeholders in the automotive and healthcare sectors about the interconnectedness of transportation choices and public health outcomes, paving the way for more sustainable practices in both fields.