THE POSSIBILITIES OF USING FOREIGN EXPERIENCE IN THE PROCESS OF INCREASING THE INVESTMENT POTENTIAL OF THE TURKESTAN REGION

The article considers theoretical and applied aspects of the formation of the investment climate and investment potential of the region using the example of the Turkestan region of the Republic of Kazakhstan. The purpose of the study is to conduct a comprehensive assessment of the investment attractiveness of the region, taking into account influencing factors, as well as to develop practical recommendations for increasing its investment potential. Based on a systematic analysis, a comprehensive assessment of the investment potential of the Turkestan region of the Republic of Kazakhstan was carried out. A rating method was used that allows for a quantitative assessment of nine components of the region's investment potential, including production, labor, infrastructure, innovation and other individual potentials. The results of the study allow for the identification of key growth points, as well as directions for adapting successful foreign practices, taking into account regional specifics. In order to identify successful practices applicable in the conditions of the Kazakh economy, an analysis of the foreign experience of investment policy of leading countries such as China, South Korea, Germany, the USA and Japan was conducted. Based on statistical data for 2018-2023, an assessment of individual components of the investment potential of the Turkestan region was carried out using a rating approach. The strengths and weaknesses of the region's investment development were identified, and directions for improving investment policy, taking into account regional specifics, were proposed. The results obtained can be used in the formation of an effective regional strategy for attracting investments aimed at sustainable socio-economic development.