THE IMPACT OF DIGITALIZATION ON THE FINANCINGAND DEVELOPMENT OF THE TOURISM INDUSTRY

The article analyzes the impact of digitalization on the financing and development of the tourism industry, considering both global and national aspects. The aim of the study was to identify and quantify the impact of digitalization and investment trends on the development of the tourism industry in the Republic of Kazakhstanusing multiple linear regression methods to identify factors contributing to sustainable tourism growth in the context of the digital transformation of the economy. The article analyzes technologies that help automate business processes, improve user experience and manage tourist flows, analyzes the volume of investments in the development of tourism infrastructure, including the digital component, with an emphasis on their impact on the modernization and growth of the industry, and examines the achievements and challenges of digitalization of tourism in Kazakhstan, including financial and infrastructural aspects. as well as recommendations for development. The results of the study indicate that the digitalization of tourism contributes to an increase in investment, an improvement in the quality of services and an increase in the competitiveness of the industry through the introduction of modern technologies and automation of processes. The main conclusions of the study emphasize the importance of investing in digitalization to improve the quality of tourism services, improve the country's accessibility and competitiveness at the international level.