Analyzing Public Relations In Entertainment and Tourism: Case Study of Rumah Pintar Cendikia Juanda

Rumah Pintar Juanda is an institution that focuses on the development of entertainment and tourism. Located on Jalan Raya Juanda, Sedati, Sidoarjo Regency, East Java, the Juanda Smart House was inaugurated by Mrs. Ani Bambang Yudhoyono on December 22, 2009. Initially, Rumah Pintar Juanda was a former museum for aircraft belonging to the Navy that were no longer in use. However, along with the public's interest in knowledge about entertainment and tourism, Rumah Pintar Juanda has been developed into an educational tourist spot that offers various facilities and activities. In this research, we will analyze how public relations plays a role in developing entertainment and tourism at Rumah Pintar Cendikia Juanda. We use as the basis of the analysis, which emphasizes the importance of effective communication between organizations and society. The results showed that public relations plays an important role in increasing public awareness of entertainment and tourism at Rumah Pintar Cendikia Juanda. The public relations strategies used include effective communication, socialization, and promotion. Thus, Rumah Pintar Cendikia Juanda can increase the number of visitors and increase revenue through entertainment and tourism.