A DIFFERENTIATED APPROACH TO FORMING AND IMPLEMENTING A STRATEGY FOR STRENGTHENING THE ECONOMIC SECURITY OF ENTERPRISES

The article investigates and analyzes the importance of the processes of strengthening the economic security of enterprises at the current stage of development of theory and practice. It is determined that the choice of longterm strategic planning is the key to its sustainable development and increasing the level of competitiveness. In this case, the basic one is the choice of a strategy for strengthening the economic security of enterprises based on its initial level, which in this case has a correlation with the choice of the appropriate strategy as: a high level of economic security allows you to choose a conservative strategy, an average level - a compromise (with subspecies: optimization, in case of a decrease in indicators in dynamics and adaptation, in case of an improvement in indicators), a low level – an aggressive one. In the future, for any selected strategy, a differentiation of measures for its implementation is proposed at three levels: initial, sufficient and advanced. Each level allows you to implement measures for implementing the strategy and track previous results with the possibility of adjusting further actions, which are collectively aimed at achieving the tactical and strategic objectives of the enterprise and have a synergy effect. In order to have a unified approach to any enterprise regardless of its type of activity, a detailed description of the stages of forming a strategy for strengthening the economic security of enterprises is presented, which includes five consecutive steps of strategy formation: justification of prerequisites, setting goals and objectives, development of alternative strategies, implementation of measures and monitoring of results. Considering that the algorithm for implementing the mechanism for strengthening economic security refers to its functional and subject area, which can be fully regulated, the developed methodological approach to selecting and implementing a strategy successfully complements it and helps to achieve economic and social effects in the end. For theoretical development, this is an improvement in the methodology of processes for strengthening the economic security of enterprises, for practical application, a unified step-by-step plan for implementing the strategy has been developed.