THE ENERGY INVESTMENT MODEL AS A TOOL FOR ENHANCING EFFICIENCY OF INVESTMENT BANKING

In light of growing financial volatility and macroeconomic uncertainty, this study explores ways to enhance the efficiency of banks’ investment activity through integrated strategies. It focuses on the development of an energy investment model that leverages synergies between energy infrastructure and IT assets, particularly data centers. Using structural-functional and systems analysis, the research introduces an original definition of invest- ment efficiency as a multi-dimensional indicator. The proposed model treats data centers as hybrid energy-financial assets, incorporating crypto market participation to ensure flexibility and responsiveness to market volatility. The study addresses gaps in existing literature by offering a risk-sensitive, income-oriented approach to investment and highlights the role of strategic investor engagement in maximizing efficiency.