Research on the Application of Live Streaming Sales by Ethnic Minority Women under the Background of Rural Revitalization

在国家实现乡村振兴战略的过程中，少数民族妇女的力量不容忽视，她们在方针政策、婚育家庭、劳动就业等方面都有独特优势。近年来，随着自媒体的发展，少数民族妇女在发展中遇到新的挑战，旧的观念束缚、教育水平和参政意愿参差不齐、就业环境严峻等问题。少数民族妇女在民族地区的发展中起到“顶半边天”的作用，在发展中，须保障少数民族妇女自身的利益、提高少数民族地区教育资源质量以及加强妇女的参政欲望、解决少数民族妇女的就业等问题，同时少数民族妇女运用直播带货技能，发挥少数民族妇女的作用，从而推动少数民族地区发展。In the process of implementing the rural revitalization strategy in the country, the power of ethnic minority women cannot be ignored. They have unique advantages in policy, marriage and family, labor and employment, and other aspects. In recent years, with the development of self media, ethnic minority women have encountered new challenges in their development, such as the constraints of old concepts, uneven levels of education and political participation, and a severe employment environment. Ethnic minority women are “holding up half the sky” in the development of their regions. In the process of development, it is necessary to safeguard the interests of ethnic minority women, improve the quality of educational resources in ethnic minority areas, strengthen women’s desire to participate in politics, and solve employment problems for ethnic minority women. At the same time, ethnic minority women should use live streaming sales skills to leverage their role and promote the development of ethnic minority areas.