Data to Delight: Liverating AI in enhancing customer Journeys

Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive analytics, and recommendation systems, understanding their impact on customer satisfaction and experience

Authors

Publication Details

Journal
Samvakti Journal of Research in Business Management
Published
2025-06-30
DOI
https://doi.org/10.46402/sjrbm.2025.30
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Data to Delight: Liverating AI in enhancing customer Journeys

Meghana V. R Meghana V. R
Samvakti Journal of Research in Business Management
Big Data and Business Intelligence
article

Data to Delight: Liverating AI in enhancing customer Journeys

Meghana V. R Meghana V. R
article en

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive analytics, and recommendation systems, understanding their impact on customer satisfaction and experience

Samvakti Journal of Research in Business ManagementVol. 6(1)
Openalex Percentile: Top 69%
Big Data and Business Intelligence
DOIOpen Access PDFOpenAlex
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Data to Delight: Liverating AI in enhancing customer Journeys — Meghana V. R Meghana V. R · Samvakti Journal of Research in Business Management (2025) | TGRS Research Map | TGRS