The evolution of omni-channel retailing: Trends and Future Directions

E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet and economical smartphones, rendering online shopping more accessible than ever

Authors

Publication Details

Journal
Samvakti Journal of Research in Business Management
Published
2025-06-30
DOI
https://doi.org/10.46402/sjrbm.2025.37
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

The evolution of omni-channel retailing: Trends and Future Directions

Leelavathy H. C. Leelavathy H. C.
Samvakti Journal of Research in Business Management
Consumer Retail Behavior Studies
article

The evolution of omni-channel retailing: Trends and Future Directions

Leelavathy H. C. Leelavathy H. C.
article en

Abstract

E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet and economical smartphones, rendering online shopping more accessible than ever

Samvakti Journal of Research in Business ManagementVol. 6(1)
Openalex Percentile: Top 77%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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