Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions

Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability goals. Key factors such as corporate motives, regulatory loopholes, and

Publication Details

Journal
Samvakti Journal of Research in Business Management
Published
2025-06-30
DOI
https://doi.org/10.46402/sjrbm.2025.53
Primary Topic
Business and Economic Development
Type
article
Field-Weighted Citation Impact
0.00
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article

Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions

Samvakti Journal of Research in Business Management
Business and Economic Development
article

Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions

article en

Abstract

Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability goals. Key factors such as corporate motives, regulatory loopholes, and

Samvakti Journal of Research in Business ManagementVol. 6(1)
Openalex Percentile: Top 75%
Business and Economic Development
DOIOpen Access PDFOpenAlex
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Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions · Samvakti Journal of Research in Business Management (2025) | TGRS Research Map | TGRS