INFLUENCE OF AMERICAN GENDER DISCOURSE ON THE SEMANTIC FIELD OF THE “GENDER” CONCEPT OF AZERBAIJANI DISCOURSE

The article analyzes the problem of the influence of American discourse on the formation of the semantic field of the concept of "gender" in various world national discourses, in particular on the formation of a similar conceptual field of the Azerbaijani media discourse, scientific discourse, etc.It is known that the American discourse is the flagship of global discourse, thus being a kind of newsmaker predetermining the agenda of global political and social life.It is known that American discourse is the flagship of global discourse, thus being a kind of newsmaker predetermining the agenda of global political and social life.It is ideologically significant changes occurring in the American discourse that have the opportunity to influence the formation of various subdiscourses.The interdiscursive nature of the gender concept makes it a significant component of a variety of subdiscourses, especially public, political, virtual (in the context of social media discourse), media and many other subdiscourses.In this regard, it is enough to recall that the development of American gender linguistics has had a major impact on the formation of global gender discourse, and the latter in turn has set the tone for many ideological transformations of global gender discourse.American linguists and philosophers, such as S. Perkins, author of the theory of androcentricity of language, R. Lakoff, author of the theory of feminist critique of language, and J. Butler, author of the theory of performativity, are (metaphorically speaking) 'godmothers' of many linguistic transformations in different languages of the world, including Azerbaijani gender discourse and gender terminology of the Azerbaijani language.Based on the research conducted within the framework of this article, it can be concluded that, at present, it is the American gender discourse that is the flagship of changes and development of global gender discourse, which inevitably elevates it to the status of a concept-maker, a predeterminer of global changes in the semantic field of this discourse.In particular, Azerbaijani gender discourse, despite the rather conservative attitude of the society, did not stay away from the queerideological mainstream, the contours of which were and continue to be defined by the American gender discourse.