Media ecology and artificial intelligence: A critical perspective on authorship and lessons learned from social media

As the field of media ecology enters a writing landscape influenced by AI, the awareness of the pitfalls and opportunities will be critical for responding to this phenomenon. Throughout this piece, the changing nature of authorship is explored. Social media platforms are used as a case study for understanding how AI technologies are changing the nature of content creation or media ecological artefacts. The piece concludes with a call to action for humans to remain part of the process to maintain and direct AI technologies towards more equitable and ethical outcomes.