Internet Aesthetics as a (post) Subculture: identity, Style, and Worldview of core representatives

The article examines sociological interpretations of "subculture" from the perspective of a post-subcultural approach. The characteristics of the core Internet aesthetics as a social phenomenon are given. The results of the research are presented using the methods of virtual ethnography and semi-formalized interviews with representatives of the Internet aesthetics core. It is concluded that core communities are more consistent with post-subcultural models of interpretation.