The Current Employment Status and Prospects of E-commerce Talents in Assisting Rural Revitalization from the Perspective of Empowering Ideological and Political Education

This study focuses on the employment status and prospects of e-commerce majors in assisting rural revitalization from the perspective of ideological and political education empowerment. Through the analysis of 232 valid questionnaires, it was found that although 89. 7% of students agree with the role of ecommerce in promoting rural revitalization, only 36. 2% of students actually participate in rural e-commerce projects, revealing a significant "knowledge action gap". Research has shown that there is a mismatch between e-commerce education and the demand for rural revitalization, with only 41. 2% of students' self-evaluation abilities matching the demand for rural positions. This study proposes to strengthen ideological and political education and construct a progressive education system of “strategic cognition emotional identification action consciousness” to enhance students' participation in rural practice and professional identity. The study emphasizes the need to cultivate e-commerce talents with a sense of social responsibility and professional skills through strategies such as curriculum system reform, innovative practical teaching models, and deepening school enterprise cooperation, in order to contribute youthful strength to rural revitalization. This study not only provides theoretical reference for e-commerce education, but also practical guidance for the implementation of rural revitalization strategies.