Deepanjan Power Cables – Confronting Operational and CRM Challenges in a Dynamic Market

Deepanjan Power Cables, a leading manufacturer of PVC insulated wires and cables, faces critical operational and strategic challenges as it navigates a competitive and evolving market. Despite its success in sectors like telecommunications and construction, the company struggles with product quality inconsistencies, inefficient customer relationship management (CRM), operational bottlenecks, limited digital presence, and shifting customer preferences toward sustainability and customization. This case highlights the collaborative efforts of Aditya Narayan (COO), Rajiv Malhotra (Marketing Head), and Ananya Iyer (Management Consultant) to address these challenges through targeted strategies. Key recommendations include implementing IoT-enabled quality monitoring, upgrading CRM systems, optimizing inventory and logistics operations, embracing digital marketing, and introducing eco-friendly product lines. The case serves as a platform to explore frameworks such as SWOT analysis, Porter’s Five Forces, and value chain analysis, offering actionable insights into driving operational excellence, enhancing customer engagement, and achieving market differentiation.