METHODOLOGICAL APPROACHES TO DIAGNOSING THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

The objectives of diagnostics of the financial and economic activity of the enterprise, their types and distribution by basic indicators at the stage of strategic changes in the business environment are studied. In order to form a system of diagnostics of the strategic European integration development of industrial enterprises, to determine the basic focus, it is important to take into account the diversity of the goals of conducting diagnostic studies in accordance with each group of subjects. The features of conducting diagnostic studies in the direction of expanding the strategic areas of business of industrial enterprises and approaches to their definition in order to strengthen competitive positions are characterized. For each enterprise that is aimed at ensuring strategic development and improving the parameters of financial and economic activity, it is relevant to determine the competitive potential, market activity and competitive status, which will provide an opportunity to compare its own parameters with market indicators in the industry and with other enterprises. The role of diagnostics in the processes of strengthening the competitive status as an important parameter of the enterprise's competitiveness is determined. The basics of conducting enterprise diagnostics at the stages of forming competitive advantages with the definition of the main vectors of managerial influence in a strategic perspective are detailed. To ensure the competitiveness of the enterprise in the strategic perspective, the vectors of managerial influence should be directed at the quality and range of products, production costs and the volume of product costs, the growth of competitive potential, improving diagnostic studies of the competitive business environment of functioning and ensuring the competitive advantages of the enterprise. The features of the formation of a diagnostic basis for determining the level of competitiveness of an industrial enterprise and ensuring the implementation of directions for its improvement are disclosed.