ECONOMIC EVALUATION OF ORGANIZATIONAL CHANGES IN THE MANAGEMENT PROCESS USING TOOLS OF UNIFICATION

In dynamic and changing conditions of enterprise functioning, there is an objective necessity and a constant need to respond to factors of both internal and external environment. It is they who ensure development, determine demand and new needs. This makes it appropriate to economically assess the need for organizational changes in the management process, which will allow to ensure potential development by forming an appropriate enterprise development program. The study tested the hypothesis of the possibility of using conjoint analysis tools to identify the main characteristics that affect the development of the enterprise, and the necessity and expediency of the manager making a decision on the timeliness of organizational changes. The objectives of the article are to study, form and substantiate the factors influencing organizational changes. Using conjoint analysis tools, transform qualitative assessments of the characteristics of organizational changes into quantitative ones and establish on their basis the relative importance of the signs of organizational changes, which will allow to establish the main characteristics of organizational changes and assess their impact on the decision-making by managers on the need for changes. The method of conjoint analysis for studying organizational changes in an enterprise is effective. However, it was found that the feature “profit” is influenced by the specified factors, so we will exclude it and consider it as a result of the action of the specified factors. When making a decision on the need to make changes in an enterprise, managers pay the most attention to the demand for products, as well as the competitiveness of products. The third most important feature is the volume of product production. The least important feature is the level of innovation implementation. The article investigates, formulates and substantiates the factors influencing organizational changes. Using the tools of conjoint analysis, qualitative assessments of the characteristics of organizational changes were transformed into quantitative ones and the relative importance of the signs of organizational changes was established on their basis, which made it possible to establish the main characteristics of organizational changes and assess their impact on the decision-making of managers about the need for changes. It was found that conjoint analysis allows us to investigate the relationships between groups of characteristics of organizational changes and characteristics taken into account by managers.