NOLLYWOOD MOVIES AND VALUE CHANGES AMONG YOUTHS IN NIGERIA: A CALL FOR POLICY REFORM

This study investigates the regulatory gaps in Nollywood content production and their implications for youth development and national values in Nigeria. The primary objectives are to examine the current roles of existing regulatory bodies such as the National Film and Video Censors Board (NFVCB) and the National Broadcasting Commission (NBC), to identify policy gaps in media and cultural governance, and to propose actionable reforms for content regulation aimed at protecting Nigerian youth. Methodologically, the study adopts a qualitative approach, relying on documentary analysis of official reports, academic literature, case studies, and youth interviews sourced from media investigations and national surveys. Data analysis was conducted using thematic content analysis to identify recurring patterns, interpret meanings, and extract insights related to regulatory challenges and youth perceptions. The findings reveal that while regulatory bodies exist, their efforts are hampered by outdated legislation, poor digital monitoring, and weak enforcement, especially with the rise of online streaming platforms. Evidence from youth testimonials indicates a significant influence of Nollywood films on attitudes toward crime, consumerism, body image, and moral judgment. Drawing on international best practices from countries such as South Korea, Finland, the UK, and Canada, the study recommends a comprehensive reform agenda. This includes establishing a Unified Digital Media Regulatory Commission, integrating media literacy into school curricula, enhancing age classification standards, offering incentives for culturally positive content, and forming a National Youth Media Council. Furthermore, the study emphasizes that all regulatory reforms must be balanced with constitutional protections of freedom of expression to prevent human rights violations. It also underscores the responsibility of society, religious bodies, and other social groups in supporting these guidelines and ensuring both children and adults are protected from harmful media content through community-based sensitization and advocacy. The study concludes that these reforms, when inclusively and ethically applied, are critical to realigning Nollywood with Nigeria’s broader developmental and cultural aspirations.