Knowledge Representation and Spatiotemporal Process Analysis of Major Regional Cultural and Tourism Festivals- A Case Study of the 4th China(Ningxia)International Wine Culture and Tourism Expo

Festivals are a significant means to rapidly enhance the image of tourist destinations and substantially boost regional cultural tourism growth. The China (Ningxia) International Wine Culture and Tourism Expo is the first national-level, international comprehensive exhibition themed around wine in China, and it is also the highest-standard, largest-scale, and most influential wine culture and tourism festival brand in Ningxia. In response to the dynamic monitoring and scientific, comprehensive, and professional knowledge management decision-making needs of major regional cultural tourism festivals for event-wide, all-time, alldimensional, and all-media information, the festival knowledge graph, characterized by the spatiotemporal process of events, leverages the advantages of knowledge integration and expression capabilities to specifically address issues such as the unobjective evaluation of festival topic attractiveness, the unscientific assessment of spatiotemporal impact scope, and the incomplete evaluation of comprehensive benefits. Starting from the analysis of the event occurrence mechanism of cultural tourism festivals, this paper takes the 2024 Fourth China (Ningxia) International Wine Culture and Tourism Expo as an example. By processing and analyzing the diverse and heterogeneous characteristic information of the components and dynamic characteristics of major regional cultural tourism festival events, and using the spatiotemporal process state of its events as a specific spatiotemporal cross-section, a regional major cultural tourism festival event knowledge graph library is extracted, comprising five levels: concepts, objects, states, features, and relationships. The results show that this knowledge graph library provides knowledge expressions for different objects in the event, visually presenting the entire spatiotemporal process development and changes of the event through multi-object state sequences, offering effective decision- making support for cultural tourism festival decision-making plans.