Fintech’s role in driving green financial growth and sustainability in the banking sector

Purpose: This study explores how fintech supports environmentally responsible and economically viable practices in banking. It focuses on the integration of digital tools to achieve green financial growth. Design/ Methodology: The research adopts a case study approach using secondary data from scholarly and industry sources. A SWOC analysis framework is applied to assess fintech’s strategic role in sustainable finance. Findings/ Results: Fintech tools like blockchain, AI, and digital payments boost transparency, efficiency, and green innovation. These technologies also enhance banks' financial performance and environmental impact. Originality Value: The study offers a fresh perspective by linking fintech adoption with sustainable banking through a strategic lens. It provides actionable insights for institutions aiming to align profit with planetary goals. Paper Type: Case Study