Impact of Employer Branding on Talent Management: A Study of Select IT Firms in India

Employer branding has emerged as a vital tool in talent management, particularly in industries like Information Technology (IT), where demand for upskilling competencies is high. This study explores the relationship between employer branding and talent management in leading Indian IT firms. It focuses on understanding how key organizational factors such as work-life balance, career development, compensation and corporate social responsibility (CSR) impact employee commitment and retention.