The Influence of Anti-Gratification Social Media Campaign on The Image of Sukabumi City Police

Social media is one of the means and ways to provide good education to the public, especially anti-gratification by displaying a positive image easily and quickly by using Instagram social media. This study aims to determine the relationship between anti-gratification social media campaigns and the positive image of the Sukabumi City Police. This research method uses a quantitative approach with correlation. The sample used was 100 respondents. Data analysis used the Spearman rank correlation test. The results of the study showed that there was a significant relationship between anti-gratification social media campaigns and a positive image (sig. value 0.000 0.05). The study concludes that there is a significant relationship between anti-gratification social media campaigns and a positive image.