The Effectiveness of an Anti-Corruption Content Plan Strategy on Audience Engagement for the West Java Inspectorate's Instagram Account.

This study explores the effectiveness of anti-corruption content strategies implemented through Instagram by the West Java Inspectorate using the Think-Feel-Do framework. Employing a quantitative approach with correlational methods, data was collected through observation, documentation, and analysis of Instagram engagement metrics—likes and comments—on posts using the @inspektorat_jabarprov account. The study assessed engagement rate (ER) on three types of content designed to stimulate cognitive (Think), emotional (Feel), and behavioral (Do) responses. Results show that Feel content elicited the highest engagement rate (6.58%), followed by Think (5.66%) and Do (5.54%) content. These findings indicate that emotionally driven messages are more effective at increasing public engagement on social media platforms. The research underscores the importance of strategic content planning in public communication, especially in promoting anti-corruption education. Insights from this study offer guidance for public institutions in crafting impactful digital campaigns to foster civic awareness and participation.