Reimagining Content Marketing in Emerging Markets: The Shift from Blogging to Interactive Media in Erbil, Iraq

This study explores the evolution of content marketing, focusing on the transition from traditional blogging to interactive media, with an emphasis on marketing professionals in Erbil, Iraq. The research addresses the challenges businesses face in adapting to rapidly changing consumer preferences and technological advancements. Utilizing a researcher-developed questionnaire, data were collected from 150 marketing professionals to evaluate perceptions of content marketing strategies, including the roles of blogging, video content, data analytics, and thought leadership. Findings reveal that key elements such as video content and data analytics significantly influence favorable attitudes toward modern content marketing strategies. Ordinal logistic regression analysis highlights the importance of integrating traditional and innovative approaches to enhance audience engagement. The study emphasizes the need for personalization and the use of interactive technologies in emerging markets. This research contributes practical recommendations for marketers, emphasizing the balance between legacy content strategies and immersive media to adapt effectively in a competitive digital landscape.