Research on the Supply Chain Financing Model of JD. COM E-Commerce Platform

以电商平台为核心的供应链金融业务是当前供应链金融的重要发展方向之一，与传统的供应链金融相比，其具有门槛低、效率高、成本低和操作便捷等优势，引得众多电商平台纷纷推出供应链融资业务，其中尤以京东电商平台具有代表性。自2013年以来，京东电商平台运营供应链金融已有十年之久，凭借规模庞大的电商平台和基于强力保障的物流设施，其供应链金融业务先后历经初步探索、独立运营和升级转型三个阶段，如今已发展得较为成熟。截止目前形成了以京保贝、京小贷、动产融资为核心的产品和企业金采、京东收银等更为多元化的金融产品体系，实现了供应链融资服务从传统行业企业操盘到新兴电商巨头的突破，从线下冗繁走到线上快捷的进化。由此本文针对京东电商平台供应链融资模式进行较为系统的研究，以便于能够了解其具体的运行情况。The supply chain finance business centered on e-commerce platforms is one of the important development directions of current supply chain finance. Compared with traditional supply chain finance, it has the advantages of a low threshold, high efficiency, low cost, and convenient operation, which has attracted many e-commerce platforms to launch supply chain financing business, especially the JD e-commerce platform. Since 2013, JD. COM e-commerce platform has been operating supply chain finance for ten years, and its supply chain finance business has gone through three stages: initial exploration, independent operation, and upgrading and transformation with a large-scale e-commerce platform and logistics facilities based on strong guarantees, and has now developed relatively maturely. Up to now, it has formed a more diversified financial product system with Jingbaobei, JD small loan and movable property financing as the core products, and JD Business Collect, JD Cashier, etc., which has realized the breakthrough of supply chain financing services from traditional industry enterprises to emerging e-commerce giants, and from offline redundancy to online fast evolution. Therefore, this paper conducts a systematic study on the supply chain financing model of the JD e-commerce platform to understand its specific operation.