Research on the Practical Path of Delivering High-Quality Cultural Resources to the Grassroots under the Background of Digital Empowerment—A Case Study of Diqing Prefecture, Yunnan Province

在乡村振兴和文化数字化战略稳步推进的时代背景下，实现优质文化资源直达基层是新形势下加强和改进公共文化服务体系建设的重要举措，置身于数字化浪潮中，数字技术的迭代发展，为文化资源的传播与共享开辟了全新的路径，同时也带来了前所未有的挑战。在这一背景下，实现优质文化资源直达基层是满足人民群众多样化、多层次、多方面的精神文化需求，增强群众的文化获得感和幸福感的重要实践。因此，本文针对民族地区“文化资源丰富度”与“文化资源直达基层实践效能”的失衡问题，聚焦于数字化赋能背景下，探究优质文化资源如何有效直达基层，以云南省迪庆州为研究对象展开深入研究，揭示出其实现优质文化资源直达基层实践中存在的不均衡性、供需错位等问题，并探寻有效的优化路径，旨在为民族地区“数字 + 文化”融合发展提供有益参考与实践样本。Under the background of the steady advancement of the strategies for rural revitalization and cultural digitalization, achieving the direct access of high-quality cultural resources to the grassroots level is an important measure for strengthening and improving the construction of public cultural service system under the new circumstances. Amid the digitalization trend, the iterative development of digital technologies has opened up a brand-new path for the dissemination and sharing of cultural resources, and also brought unprecedented challenges. Under this background, achieving the direct access of high-quality cultural resources to the grassroots level is an important practice for meeting the diverse, multi-level and multi-faceted spiritual and cultural demands of the people, and enhancing the cultural sense of gain and happiness of the masses. Therefore, this paper addresses the imbalance issue between the “richness of cultural resources” and the “efficiency of cultural resources reaching grassroots level” in ethnic minority areas. Focusing on the context of digital empowerment, it conducts in-depth research on how high-quality cultural resources can effectively reach grassroots levels, using Yunnan Province’s Diqing Prefecture as the research object. It reveals the problems such as imbalance and mismatch between supply and demand that exist in the process of realizing the direct reach of high-quality cultural resources to grassroots levels, and explores effective optimization paths. The aim is to provide beneficial references and practical samples for the integrated development of “digital + culture” in ethnic minority areas.