Digital Entrepreneurship Empowering Rural Revitalization—A Case Study of Hetao Village, Songming County, Kunming City

2025年中央一号文件强调要扎实推进乡村全面振兴，推动农业增效、农民增收。在数字经济背景下，乡村数字化进程加快，核桃村因势利导、加强基础设施建设，已取得一定成果。建设数字乡村，发挥数字创业对乡村振兴的推进作用，对核桃村发展具有参考价值。本文将以云南省昆明市核桃村为例，基于核桃村实地调研，以甜脆豌豆等特色产业为代表，结合中央一号文件与嵩明县地方政策，分析核桃村数字创业现状与问题，探索数字创业赋能乡村振兴的发展路径，并进行展望。The 2025 No. 1 Central Document emphasizes the comprehensive promotion of rural revitalization through agricultural efficiency enhancement and farmers’ income growth. Under the digital economy paradigm, Hetao Village in Songming County, Kunming City, Yunnan Province, has accelerated rural digital transformation by strengthening infrastructure development, achieving initial success. This study investigates how digital entrepreneurship facilitates rural revitalization, using Hetao Village’s characteristic industries (e.g., sugar snap pea cultivation) as representative cases. Through field research and policy analysis aligning with both central directives and local Songming County regulations, we examine current digital entrepreneurship practices, identify implementation challenges, and propose development pathways for digital-enabled rural revitalization.