Immersive Learning of Traffic Laws for Responsible Driving

This article deals with developing a teaching proposal based on virtual reality that aims to combine theoretical and practical learning in teaching traffic rules. Within the framework of immersive traffic education, a simulator was developed that recreates realistic traffic scenarios and allows users to interact with traffic signals, pedestrians, and environmental factors while receiving detailed feedback on their actions and compliance with current regulations in Ecuador. The project was developed using tools such as Unity to create the graphics engine, Blender for 3D modelling, and the agile SCRUM methodology for iterative development management. In addition, the design and evaluation of the simulator was based on the Design Science methodology, an approach that integrates three key cycles: Relevance, Rigor, and Design. The simulator was evaluated through tests with students and drivers from the Technical University of Manabí, who interacted with the system in controlled scenarios. The results showed high levels of satisfaction, confidence, and perceived effectiveness, with a significant increase in knowledge retention and road safety awareness among users. This immersive learning model stands out as an innovation in the teaching of traffic rules and enables an effective transition from theory to practice in a safe environment.