Research on the Cultural Communication of Genshin Impact Game Based on Big Data

This paper investigates the cultural communication of Genshin Impact, a popular Chinese open-world RPG, through big data analysis. By leveraging ROST-CM6 software and semantic network analysis, the study examines player feedback and cultural dissemination on platforms like Weibo and TikTok. Results show that Genshin Impact serves as a significant bridge for international cultural exchange, integrating Chinese cultural elements into its game design and attracting global players. The study highlights the game's role in promoting cultural confidence and innovation by effectively integrating traditional Chinese culture with modern digital media. Findings suggest that Genshin Impact not only enhances its global influence but also provides a new model for cultural communication in the digital age, demonstrating the potential of games as a medium for cross- cultural understanding and exchange.