Communication Pathways of Leshan Tourism and Food Culture from the Perspective of Intelligent Big Data

Intelligent big data develops rapidly in the new era. The application of big data analysis to the communication of local tourism and food culture can better understand the preferences and needs of tourists, which will provide more accurate and effective methods and approaches for cultural communication. Through UGC data analysis, tourists' overall evaluation of Leshan tourism and food is good, with positive emotions dominating. However, the international communication of Leshan tourism food culture is relatively insufficient, especially the external image projection of Leshan tourism and food needs to be further strengthened. On the basis of inheriting the existing successful experience, the international communication of Leshan tourism food culture can be constructed by combining new media technology with innovative paths, such as upgrading product services, integrating the intangible cultural heritage under the new media perspective, strengthening online promotion and developing the food tourism digital intelligence industry and cloud-based services, finally realizing more efficient and accurate cultural communication of local characteristics.