Image Perception of Leshan Culinary Culture Based on Online Big Data

This paper takes tourists' cognition as the starting point, and uses big data and the network text analysis method to deeply explore tourists' image perception of Leshan culinary culture. The high-frequency words directly related to Leshan cuisine include "chicken in bowls", "sweet-skinned duck", "tofu brain", "cross-legged beef", "fried skewers", etc., indicating that tourists take tasting Leshan's authentic cuisine as one of their main activities. It can be observed that both types of texts hold relatively positive emotional evaluations of Leshan cuisine. Leshan cuisine is expected to show its unique charm on more international platforms and become a bridge and bond connecting people from different countries and regions.