FORMATION OF CULTURAL IDENTITY: THE ROLE OF YOUTH IN PRESERVING KAZAKH TRADITIONS IN THE CONTEXT OF GLOBALIZATION

This article discusses the pressing issue of forming cultural identity, emphasizing Kazakh tradition and the decisive role of youth in its preservation amidst globalization. It examines how globalization trends challenge the integrity of cultural heritage and the active participation of Kazakh youth in defending their cultural distinctiveness. The article focuses on the multifaceted problems facing Kazakh traditions in the modern world and underscores the importance of youth involvement in revitalizing and supporting these traditions. It unveils how preserving Kazakhstan’s cultural heritage relies on youth amid global challenges. The Kazakh people’s social consciousness has radically shifted since gaining independence, marked by a systematic revival of forgotten national traditions and culture. The revival of national culture, which has undergone cultural degradation and transformation under the influence of colonialism and totalitarianism for several centuries, sets the following tasks at the state level: first of all, to restore fundamental values ​​that form the basis of national culture, that is, to revive the national language and traditions that spiritually awaken people; the restoration of the hitherto banned historical past of the people through comprehensive study and liberation from the situation of ignorance through the formation of historical consciousness; finally, active exploration of the rich cultural and spiritual heritage of the Kazakh people, which has been formed over centuries.