Grow, Innovate and Transform

Rereading the book "Experiences that leave marks", one sentence reflects very well the future of REM, and in this sentence, the word consumer was changed to author/reader, perfectly reflecting the title of this editorial: A brand name without a purpose and without clarity about its reason for existing, has no chance of connecting with this author/reader, and consequently, generating sympathy, trust and loyalty for a sustainable business in the long term.This fits in very well with how REM, with this number, begins to prepare for its ninetieth anniversary in 2026, that is, it is necessary to grow, innovate and transform in order to continue existing.By becoming a publication of the Gorceix Foundation (FG), the magazine has been able to grow at a dizzying rate, since the limited resources obtained through advertising and/or financial support (CNPq, Fapemig, etc.) did not allow for greater progress.The innovation, still ongoing, happened when it broke the paradigm of REM being a local publication and opened itself up to the world.The strength of a team of associate editors, of various nationalities, brought a clear vision of its reason for existing combined with the confidence of a perennial publication.There are still some points to transform it into an international level publication, mandatory reading for those who believe in the importance of the quality of the articles it publishes, and as recalled by the aforementioned book, generate sympathy, trust and loyalty for a sustainable business in the long term.In addition to words, REM seeks commitment to actions that seek growth, innovation and transformation, so that its team, authors and readers can feel proud to follow it and authors desire to publish their scientific articles in it.