МОДЕЛІ ЛІДЕРСТВА ТА КОМАНДИ ПРОЄКТУ

Introduction. High competition and rapid changes in the market require effective management, which is achieved through leadership and clear teamwork. The project approach allows you to minimize uncertainty, ensures effective distribution of responsibility and promotes more productive coordination between team members. Purpose of the article:: development of the author's vision of a general model of project team formation, justification of situational models of leadership and project teams. Methods. The work uses a synthetic approach to project team formation as a set of the following general scientific approaches: system-structural - to develop a general model of project team formation; process and functional - to substantiate the content of the components of the project team formation model; situational - when substantiating the types of project teams depending on the characteristics and environment of the project. Results. The author's vision of the general model of project team formation as a three-layer structure has been developed, which determines the prerequisites for the creation, development and effective functioning of a team working on the implementation of a particular project. When forming a project team, the factors of the project environment, the basic conditions of team building (conditions for forming a project team, competencies necessary for the successful implementation of the project, project specifics) are taken into account, which determine the requirements for the leader and members of the project team and their roles, communication features, and achieving the project goal. Based on the conceptual model, the following situational project teams have been developed: a project team focused on the personality of the founder; a team focused on roles; a team focused on competencies; a cross-functional team; a team focused on resources. Conclusions. Project team formation is a process that takes into account the environment, basic conditions of team building, competencies of participants, and project specifics. The proposed model provides effective team management, and the situational approach allows you to specify the role of leadership and adapt the team structure depending on the needs of the project. A clear distribution of roles and competencies helps reduce uncertainty, increase productivity and achieve set goals.