The Influence of Brand Image, Perceived Quality and Perceived Price on Satisfaction of Use with Purchase Intention as a Mediating Variable of Glad2Glow Skincare Products Among Teenagers (Case Study in the Special Region of Yogyakarta)

This study aims to analyze the role of purchase intention as a mediating variable in the relationship between brand image, perceived quality, and perceived price in satisfaction with the use of Glad2Glow skincare products among teenagers, with a case study in the Special Region of Yogyakarta. The research method used a quantitative approach with a random sampling technique, involving 61 teenage respondents who were active users of Glad2Glow products. Data was collected through questionnaires and analyzed using stepwise regression and path analysis with the help of SPSS software. The results of the study indicate that all variables, namely brand image, perceived quality and perceived price, have a significant effect on consumer satisfaction mediated by the purchase intention variable.