Research on the Sustainable Development of Green E-Commerce

随着电子商务在全球经济中扮演日益重要的角色，其发展带来的资源消耗、环境污染与物流压力等问题也日益凸显。绿色电商作为一种融合可持续发展理念的新兴模式，正成为推动电商经济转型升级的关键力量。本文深入探讨了绿色电商的内涵与发展动力，系统分析了其在电商经济各环节的实践现状与面临的挑战，提出了推动绿色电商发展的多维路径与政策建议。研究表明，绿色电商不仅是应对环境压力的必然选择，更是提升电商企业竞争力、满足消费者绿色需求、实现经济、社会与环境效益共赢的重要战略方向。未来，在政策引导、技术创新与多方协同推动下，绿色电商将重塑电商经济生态，引领数字经济走向更加可持续的未来。As e-commerce plays an increasingly vital role in the global economy, issues such as resource consumption, environmental pollution, and logistics pressures arising from its development have become increasingly prominent. Green e-commerce, as an emerging model integrating sustainable development concepts, is becoming a key force driving the transformation and upgrading of the e-commerce economy. This paper delves into the essence and driving forces behind green e-commerce, systematically analyzes its current practices and challenges across various stages of the e-commerce economy, and proposes multidimensional pathways and policy recommendations to promote its development. Research indicates that green e-commerce is not only an inevitable choice to address environmental pressures but also a crucial strategic direction for enhancing the competitiveness of e-commerce enterprises, meeting consumers’ green demands, and achieving win-win outcomes in economic, social, and environmental benefits. In the future, guided by policies, technological innovation, and multi-stakeholder collaboration, green e-commerce will reshape the e-commerce economic ecosystem and lead the digital economy toward a more sustainable future.