Research on the Technical Ethical Risks of E-Commerce Platforms and the Resolution Paths

数字技术发展对我国电商平台的发展具有重要意义。以AI算法、生成式人工智能为代表的数字技术正在重塑电商平台的运营模式，然而，技术赋能的过程中，引发伦理层面的潜在风险，伦理主体偏移，数据依赖与决策自主丧失；伦理共识风险，数字鸿沟与不平等；伦理安全风险，数据安全与个人隐私泄露。数字技术的伦理风险是共生性逻辑、主体性逻辑、本源性逻辑共同作用的结果，体现在数字素养与伦理制度缺乏，工具理性与价值理性的失衡，技术与伦理原则的内嵌性缺失方面。因此通过完善伦理体系，界定责任主体，弥合数字鸿沟，构建责任共同体，保护数据安全，构建数字生态等多维度措施推动电商平台坚持价值性原则，充分发挥数字技术的效能，推动电商平台规范化发展。The development of digital technology is of great significance to the development of China’s e-commerce platform. Digital technology represented by AI algorithms and generative artificial intelligence is reshaping the operation mode of e-commerce platforms, however, the process of technological empowerment triggers potential risks at the ethical level, ethical subject drift, data dependence and loss of decision-making autonomy; ethical consensus risk, digital divide and inequality; ethical security risk, data security and personal privacy leakage. The ethical risk of digital technology is the result of the logic of symbiosis, the logic of subjectivity, and the logic of origin, which is reflected in the lack of digital literacy and the lack of ethical system, the imbalance between instrumental rationality and value rationality, and the lack of embeddedness of technology and ethical principles. Therefore, through improving the ethical system, defining the responsible body, protecting data security, constructing digital ecology, bridging the digital divide, building a community of responsibility and other dimensions to promote the e-commerce platform to adhere to the principle of value, give full play to the effectiveness of digital technology, and promote the standardized development of e-commerce platform.