Management of Pandang Tak Jemu Mangrove Ecotourism: A Cultural Approach in Conservation and Sustainable Tourism Development

Ecotourism Mangrove Pandang Tak Jemu is an eco-friendly tourist destination located on the shores of Batam City, Riau Islands, and has been listed among the top 50 in the Anugerah Desa Wisata Indonesia (ADWI) 2022. This destination offers specialized tourism packages that emphasize the values of conservation of nature, environmental protection, social community engagement, and education. The success of this location in attracting both local and international tourists, as well as achieving recognition as a tourism village, is largely attributed to the leadership of the chairman of the tourismaware group (pokdarwis), who effectively utilized various resources and approaches to develop tourism in the area. This study employs a qualitative case study method, using observation, interviews, and document analysis. The results indicate that a cultural approach is a key factor in the success of leadership in tourism management. Through this approach, the pokdarwis chairman successfully accommodated the needs of tourists, collaborated with the local community, and fostered a culture of tourism.