Enhancing Digital Presence: The Role of Website Content Quality in the Sustainability of Tourism Villages

Rural tourism has enormous potential to benefit the rural economies, the environment, and local communities. Rural tourism, including village tourism, can serve as an effective tool for fostering and sustaining development in rural areas. In recent years, the connection between tourism and sustainability has received increased attention, particularly in tourist villages, due to their natural appeal and environmental frameworks that support this type of tourism. Research shows that 80% of travelers regularly use websites to plan their trips. Digital platforms enable tourists to access comprehensive information about destinations, including costs, facilities, locations, accessibility, surrounding amenities, and transportation options. This study aims to analyze the role of website content quality in supporting the sustainability of tourist villages, focusing on two tourist villages in West Java Province. The findings demonstrate that village websites primarily function as communication tools between tourist village managers and tourists. However, their effectiveness is often limited by human resource constraints and technical challenges. The study also indicates that social media provides a more manageable communication and promotional platform for village managers, many of whom prefer direct engagement through these channels.