Dona Trisukma's Personal Branding as a Public Speaker on the TikTok Account @donatrisukma

In an increasingly digital era, social media has become an important platform for individuals to build and strengthen their professional identity. Dona Trisukma, an influencer from Semarang, has used TikTok to position herself as a public speaker with great influence, by utilizing creative content and effective interaction with her audience. A qualitative method was used to understand how Dona Trisukma, who has amassed 435.7 thousand followers on TikTok, succeeded in building a personal brand through her strong public speaking skills, educational and inspirational content, and active interaction. Her followers appreciate her authenticity and expertise in public speaking, marked by the growing number of followers on her account over time. This research is considered important in the digital era, as personal branding and public speaking, when effectively supported by the right social media platforms, particularly TikTok, can grow and find a market amid ongoing digital transformation and innovation.