Analysis of QRIS (Quick Response Indonesian Standard) Payment Service Innovation in Local Tax Services in Kebumen District

Service innovation is key to successful e-government implementation and improving the quality of public services. This research aims to analyze the innovation of Quick Response Indonesian Standard (QRIS) payment services in local tax administration. The study uses a qualitative approach through literature analysis, gathering data from government reports, academic articles, policy documents, and other relevant sources. The findings indicate that the adoption of QRIS for local tax payments in Kebumen Regency represents a significant step toward modernizing the taxation system. The implementation offers various benefits, including convenience, efficiency, and transparency in the tax payment process. Despite facing certain implementation challenges, the local government has taken active measures to address these issues and optimize system performance. This initiative reflects a strong commitment to integrating digital technology into public services. In addition to enhancing administrative efficiency, QRIS has the potential to increase taxpayer compliance by streamlining the payment process. Going forward, continuous evaluation, system improvements, and public education will be essential to fully realize the benefits of this digital innovation.