Am I right? Investigating the moderating effects of trait empathy and attitudes toward sustainability on the accuracy of novice designers’ concept evaluations in sustainable design

Abstract Designers often rely on their self-evaluations – either independently or using design tools – to make concept selection decisions. When evaluating designs for sustainability, novice designers, given their lack of experience, could demonstrate psychological distance from sustainability-related issues, leading to faulty concept evaluations. We aim to investigate the accuracy of novice designers’ self-evaluations of the sustainability of their solutions and the moderating role of their (1) trait empathy and (2) their beliefs, attitudes and intentions toward sustainability on this accuracy. We conducted an experiment with first-year engineering students comprising a sustainable design activity. In the activity, participants evaluated the sustainability of their own designs, and these self-evaluations were compared against expert evaluations. We see that participants’ self-evaluations were consistent with the expert evaluations on the following sustainable design heuristics: (1) longevity and (2) finding wholesome alternatives. Second, trait empathy moderated the accuracy of self-evaluations, with lower levels of fantasy and perspective-taking relating to more accurate self-evaluations. Finally, beliefs, attitudes and intentions toward sustainability also moderated the accuracy of self-evaluations, and these effects vary based on the sustainable design heuristic. Taken together, these findings suggest that novice designers’ individual differences (e.g., trait empathy) could moderate the accuracy of the evaluation of their designs in the context of sustainability.