Tap into support of families as advisors to boost students’ success

NEW ORLEANS — From the viewpoint of overworked student affairs professionals, the inundation of calls from students’ families may seem like just another obstacle to completing the really important work of the day — helping students to succeed. But in actuality, research shows that family engagement and communication helps with student retention, according to Melissa Greiner, VP of Marketing at CampusESP, who spoke at the annual conference for NASPA — Student Affairs Administrators in Higher Education.