Subjectivity Research on the Title of Constellation WeChat Official Account

语言表达说话人观点，带有个人的主观情感倾向，微信公众号标题也代表着运营团队的主观态度。近年来，星座文化经过本土化适应后，在网络上受到年轻一代的追捧，相关公众号也顺势兴起，借助推文来吸引读者的注意，从而获得流量，其推文的标题也具有其他类型公众号不同之处。The language expresses the speaker’s point of view, with personal subjective emotional tendency, and the title of the WeChat official account also represents the subjective attitude of the operation team. In recent years, after the localization of constellation culture, it has been sought after by the younger generation on the Internet, and related official accounts have also risen, using tweets to attract readers’ attention and gain traffic, and the titles of their tweets are also different from other types of official accounts.