Representation, Virtuality, and Cognition. Rethinking Language in the Digital Attention Economy

This study explores the evolving interplay between language, cognition, and digital media in the context of the attention economy.It proposes six key dimensionsrepresentation, virtuality, attention, community language, cognitive transformation, and the speech-writing continuum -through which digital communication reshapes linguistic practices.Drawing on contemporary theories of mediatisation, multimodality, and sociolinguistics, the authors argue that digital environments fundamentally alter linguistic representation and identity construction.Through the analysis of semiotic innovation, platform logic, and cognitive offloading, the article highlights how digital discourse is not a degradation of language but an adaptive response to new communicative affordances.The findings invite a rethinking of linguistic norms and suggest directions for further research into the ethical, cultural, and neurological consequences of pervasive digital communication.