Pandemic fashion: Crafting, coping and the evolution of style in the COVID-19 pandemic

The COVID-19 pandemic, officially declared by the WHO in March 2020, significantly impacted daily life, including fashion practices and personal styling. With lockdowns and social distancing disrupting traditional fashion cycles, individuals adapted their engagement with clothing in new ways. This article examines three major shifts that emerged during the pandemic: domestic crafting, DIY fashion and the use of styling as a coping mechanism for mental well-being. Firstly, domestic crafting saw a resurgence, as people, with more time at home, turned to sewing and creating clothing. Beyond meeting practical needs, these activities provided a sense of control and emotional relief during a period of widespread uncertainty. Secondly, the DIY fashion movement gained traction, with individuals repurposing and customizing their wardrobes to reflect their evolving lifestyles while expressing creativity. Lastly, styling and dressing up became a psychological tool, helping individuals maintain routine, boost self-esteem and create a sense of normalcy despite restrictions on social interaction. These trends underscore the adaptability and resilience of individuals in times of crisis, demonstrating how fashion serves not only a functional purpose but also a vital role in emotional and psychological well-being. By exploring the intersections of fashion, creativity and mental health, this study provides insight into how personal style evolved as a form of self-expression and coping during a time of global disruption.